Explainer
“Nudge Unit”
The Behavioural Insights team, popularly known as the ‘Nudge Unit’, is playing a big role in helping the government formulate its response to coronavi
![NHS coronavirus advice NHS coronavirus advice](/sites/default/files/styles/16_9_desktop/public/nhs-corona-advice-600x300px.jpg?itok=AVULhbVp)
The Behavioural Insights team, popularly known as the ‘Nudge Unit’, is playing a big role in helping the government formulate its response to coronavi
Our new report explores how behaviour change theory can help meet current policy challenges.
Governments are increasingly using behavioural insights to design, enhance and reassess their policies and services.
Behavioural economics in government.
It is not only during crises that good analysis and assessment is vital.